The Psychological Benefits of Making The “List”

We all know everyone has a list; there’s the “A” list for party invites; there’s People Magazine’s Top 50 Beautiful People List and, of course, there’s the Orange County Business Journal’s Top 25 PR Firms List. Strategies is on the Top 25 PR list and has been for over 20 years. How does that make us feel? GREAT! But what does it really mean? Does it build more business? Does it help with employee retention? Does it impact our corporate culture? Yes. Yes. And Yes! I think everyone agrees that it is nice to work in a place that is recognized in the field of specialty that it serves.

For Strategies, we are proud to serve our clients with our marketing communications expertise. We have clients that we have been serving for over 30 years! And that is unusual in any field, especially when you consider our invoices go on an accounting line item as a “vendor.” We are happy to say that our clients consider us a partner, not a vendor. We work hard to become a part of our client companies’ corporate culture, while still maintaining our own unity and uniqueness here at Strategies. We have acquired new clients by getting direct calls as a result of being on the OCBJ Top 25 list, which is a testament to the credibility that OCBJ has built as a go-to news source for Orange County. And we have employee tenure which is over-the-top exceptional in the agency business. This tenure is one of the greatest assets at Strategies, as our client’s receive the continuity of a knowledge base designed around their areas of specialty. We are proud of our group here at Strategies and we look forward to serving the community for many years to come. So what does it mean to make a list? You tell us – we’d love your feedback!