Public Relations
With decades of public relations experience within technology, healthcare and industrial fields, Strategies takes your products, services and key competitive advantages and turns them into stories that can be shared with the marketplace to generate media coverage and articles. Having a public relations partner with the capability to create original media content in collaboration with your subject matter experts can multiply your media presence, increasing your market awareness, and more importantly, your credibility as a leader in your space.
Strategies has had the privilege of using our unique approach to PR – positioning, pitching, and relentless persistence – for a wide range of clients, from start-ups to divisions of Fortune 5000 companies looking to take their credibility and market leadership to the next level.
We work with our clients to understand their markets, customer points of pain, and the competitive landscape. As we create different assets, every news release, article, white paper, report, infographic and more is crafted with positioning and messaging in mind.
We don’t just share your news, we help you make news. In addition to the newsworthy pieces that arise for press releases, we often create content to generate broader media coverage. For example, we conduct surveys, polls and research that we could then use to create original industry reports that provide value for customers and prospects as well as extensive data for numerous articles, both staff-written pieces and contributed articles that we develop for our clients. These kinds of industry reports are invaluable content sources and storytelling vehicles.
For a broad range of clients, Strategies has consistently helped them achieve extensive media coverage and reach the next level of market awareness and leadership with the end goal of helping to foster a warm environment to increase sales.