Services

Brands have existed forever. When a Renaissance nobleman chose a DaVinci painting sight unseen, some subtle branding was happening. Brands came into their own in consumer marketing as we learned that it wasn’t just Kleenex, but Kleenex brand facial tissue.

Today, branding has become a household word largely because of the social media. If your brand doesn’t exist in your potential customers’ minds, chances are they won’t take the time to find you in the electronic maze, or won’t remember you once they have found you. Brains only hold so much content. Your brand wants to be in there. Branding can’t be done for you. Branding is an all-pervasive attitude, a promise and a commitment which comes from your company, your products and all your people. Having a catchy name, ads all over the media and a sizzling Web site are terrific, but alone they won’t give you a great brand. Branding is something you do. We guide you and help you get there.

Public Relations

The Strategies public relations approach operates on the three “Ps” – Positioning, irresistible Pitches, and Persistence. With those three things going for you, you get results. And make no mistake, this group gets results. One high-tech company came to Strategies after a number of months of minuscule success with one of the nation’s largest PR firms. Strategies generated their first headline story in a major pub in less than two weeks, and today, just months later, they measure their ink by the pound.

Social Media

Yes, social media is social, but when you throw a party do you ask others to help? Sure you do.

Most companies know they have to nurture their social media presence – in fact it’s vital to their company success – but they don’t have the personnel or expertise to do it themselves. And they can’t figure out how to ask for help and not make their social media sound canned and “not social.”

At Strategies, we support many of our clients with extensive social media assistance – blog development and dissemination, content creation and management of Facebook, Twitter, LinkedIn, YouTube and more. We use your existing content as well as work closely with your personnel to develop new content that we present on social media according to your direction. We can manage entire programs, or do any piece of it that needs help.

The best way to begin is to contact us. We’ll let you know how we might take some of the social media burden from you while making your online presence shine.

Creative Content

Creative … hmmm. Sometimes we think of the creative part of marketing communications as the art, design, and photography. Of course, those are very creative services. But the heartbeat of any marketing resource – an ad, brochure, newsletter, video, etc. – is the creative concept that guides the art and the copy. Whether you do your marketing documents and resources in-house or want an outside provider to supply them, what you most need are the “big ideas.” While it’s rare for an agency that can do the content to also be able to be your creative director, but Strategies can. In fact, it’s a service that comes with every piece of work we provide – those you design and those we design. That’s why it’s great to find deeply experienced pros who also like to do the work. Welcome to Strategies.