Do you feel LinkedIn or Left Out?

1280px-LinkedIn_Logo.svg.png

Social media options can overwhelm a company or individual today, and leave you with your head spinning. It seems that social media decisions are leaping out of every corner. Do I really need to have a Facebook page for my company? What if I don’t Tweet? Will a blog make a difference to my sales numbers? And what about LinkedIn? Right. What about LinkedIn? Does a company need a LinkedIn Page in light of other social media options. Yes! Absolutely yes. For many companies, LinkedIn may be the number one social media priority. Why? Because it’s a true business (as opposed to social) vehicle. Designed originally as a static online resume, LinkedIn is a prime interactive networking and employment-seeking site. Companies look at a LinkedIn corporate page to see how your company ranks. And, you never know when a layoff could create a scenario where that personal LinkedIn page might just be a deal-maker on a new position. It’s not that difficult to get your LinkedIn page up and growing. The key is to start today as momentum begins with your page and builds as time goes on. Connecting with more people through groups of interest that you follow can open many doors. Here are a couple of key tips for staying relevant on LinkedIn:

  1. Professional-looking Profile
    Keep the profile info professional and interesting. No party pictures or slang lingo. Close-up professional headshots are best.

  2. Refresh your status update – at least weekly – best if done daily
    Doing this keeps profiles front and center with connections. Staying active means movement. It shows involvement. Share interesting content. Find Groups that will lead you to connections in your field.

  3. Search Connection Opportunities
    Find people you know. You never know when a connection could lead to a new, and exciting employment opportunity.

LinkedIn is a key way to stay connected without leaving your desk. Whether for a new hire, a new account, or a new job, LinkedIn is your connection.

Previous
Previous

The Psychological Benefits of Making The “List”

Next
Next

Top 100 Free Social Media and Marketing Resources of 2012