What kind of PR Chemistry Do You Have?

You may be aware that being a PR practitioner requires a bit of chemistry knowledge as well. Public relations professionals work hard every day to glean positive public reaction for their clients. All good chemists know that mixing certain elements creates either a positive or negative reaction, and possibly even an explosion if one isn’t too careful, which would be quite the contrary to most client’s PR goals.

So what makes for the perfect PR chemistry mix for your company?