The 4 Stages of Disruption

Steven Sinofsky of the Harvard Business School has written a terrific piece that he posted on LinkedIn. Definitely worth reposting for our technology community. The 4 Stages of Disruption by Steven Sinofsky, LinkedIn.

Innovation and disruption are the hallmarks of the technology world, and hardly a moment passes when we are not thinking, doing, or talking about these topics. When we speak with entrepreneurs about this topic, the question always comes up: “If we’re so aware of disruption, then why do successful products (or companies) keep getting disrupted?” Good question, and here’s how we think about answering it. Read more HERE.