Do you have Klout?

So what the heck is this Klout score everyone’s talking about in social media? Here’s a quick overview to keep you in the loop. A Klout score is a single number that represents the aggregation of multiple pieces of data about your social media activity. For example these are some of the signals that Klout measures:

Twitter:

• Retweets: Retweets increase your influence by exposing your content to extended follower networks.

• Mentions: People seeking your attention by mentioning RAIhome is a strong signal of influence. Klout also takes into account the differences in types of mentions, including “via” and “cc.”

• List Memberships: Being included on lists curated by other users demonstrates areas of influence.

• Followers: Follower count is one factor in your Score, but Klout heavily favors engagement over size of audience.

• Replies: Replies show that you are consistently engaging your network with quality content.

Facebook:

• Mentions: A mention of your name in a post indicates an effort to engage with you directly.

• Likes: The simplest action that shows engagement with the content you create.

• Comments: As a reaction to content you share, comments also reflect direct engagement by your network.

• Subscribers: Subscriber count is a more persistent measure of influence that grows over time.

• Wall Posts: Posts to your wall indicate both influence and engagement.

• Friends: Friend count measures the reach of your network but is less important than how your network engages with your content.

A Klout score includes all of your social media communities: Google+; YouTube; Instagram; etc. So check it out at www.klout.com and get engaged!